How IPG can help to
speed up innovation?

In a fast-changing world with huge challenges innovative speed is crucial

A clear focus on the anticipated solution is often the point of departure for driving an innovation strategy

Open innovation means finding others with exactly those skills, market knowledge or technology that can help to move the project forward

Instead of the solid walls of the traditional development funnel, the open innovation funnel has permeable walls, information and ideas flow in and out

There are lots of ways to accelerate innovation through this open mindset. For instance, by collaborative research with universities, scientific institutes, suppliers, customers and even peer companies

The benefits: 1. A greater chance of success 2. It all happens much faster

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Stakeholder Analysis

“What is stakeholders’ opinion?”

“What does company possess?”

“How does future look like?”

“What are customer needs?”

“What are the blind spots to answer?”

“What ideas
are there?”

“What logical clusters can we create?”

“What’s feasible?”

“How do future Bus. Model(s) look like?”

“How does
it pay off?”

“How to
build it?”

“How to
grow it?”

Business Model & Core Comp. Check

Trend
Radar

Customer Unmet Needs

Defining Blind
Spots

Tomorrowland Tour | Open Innovation Workshops

Ideas Consolidation & Prioritization

Tomorrowland Tour | Innovation Coherence & Proof of Conc.

Business Model Development

Business Case Development

Plan for Implementation & Specification

Governance & Organizational Re-Design

Phase 1: Discovery
Innovation ready
for deployment
Phase 2: Incubation
Phase 3: Acceleration
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The open innovation funnel has permeable walls, ideas flow in and out.
The result: A greater chance of success - and it all happens much faster
By taking advantage of innovative collaboration and partnering, IPG
and its innovative leaders’ network together can make things happen
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yellow IPG GROUP | OPEN INNOVATION
yellow IPG GROUP | OPEN INNOVATION
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To Start Your Open Innovation Journey Please Contact Us

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